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Nov 18, 2022
Did FTX kill crypto? Not for the PR agencies working in the sector
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
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Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.