Staff Reporters
May 30, 2013

Diageo's James Thompson elevated to global role

ASIA-PACIFIC - James Thompson, chief marketing officer for Diageo Asia-Pacific since 2007, has been promoted to a global role as managing director, Diageo Reserve.

Diageo's James Thompson elevated to global role

A Diageo statement said the region’s net sales "virtually tripled in size" during Thompson's tenure, which included marketing tactics such as the opening of the Johnnie Walker Houses in Shanghai and Beijing, the launch of “The Voyager” and the introduction of John Walker and Sons’ Odyssey.

Thompson's experience in both the luxury and emerging markets will put him in a good position to lead Diageo’s luxury spirits portfolio, according to the company. 

The Diageo Reserve line includes Johnnie Walker Blue Label, Ciroc and Zacapa.

The appointment is effective immediately.

Thompson has worked at Diageo since 1994 in roles including president/general manager Guinness Canada, senior vice-president priority brands, Diageo North America, and president of global marketing for Vodka/Rum/RTD.

Campaign Asia-Pacific profiled Thompson in 2010.

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

10 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

11 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.