Gideon Spanier
Jan 21, 2020

Diageo shortlists three agency groups in global media review

Payment terms have been issue for some participants.

Guinness: Diageo brand

Diageo has shortlisted three agency groups in its global media planning and buying review.

Dentsu Aegis Network’s Carat, the main incumbent, is facing off against Publicis Media and Omnicom Media Group.

Interpublic’s IPG Mediabrands was in the race but dropped out around the turn of the year.

WPP’s Group M, another incumbent, ended its involvement at an earlier point in the process, which began in September 2019.

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