It may impinge upon territory already trod by Lifebuoy, but Ad Nut nonetheless finds this catchy Bollywood-style treatment of hand hygiene hard to dislike.
Campaign India has the details.
‘Dettol banega swachh India’, for Dettol by McCann Worldgroup.
It may impinge upon territory already trod by Lifebuoy, but Ad Nut nonetheless finds this catchy Bollywood-style treatment of hand hygiene hard to dislike.
Campaign India has the details.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.