Ad Nut
May 14, 2015

Dettol makes hygiene into an infectious musical number

‘Dettol banega swachh India’, for Dettol by McCann Worldgroup.

Dettol makes hygiene into an infectious musical number

It may impinge upon territory already trod by Lifebuoy, but Ad Nut nonetheless finds this catchy Bollywood-style treatment of hand hygiene hard to dislike. 

Campaign India has the details.

 

Related Articles

Just Published

44 minutes ago

Rival threatens to knock out Next 15 bid for M&C ...

AdvancedAdvT now says it will vote against Next 15’s offer – as things stand.

9 hours ago

Edelman splits with Standard Bank Group

The decision reportedly stems from Edelman’s refusal to work on the East African Crude Oil Pipeline.

9 hours ago

Iris mourns 'inspirational' co-founder Sam Noble

Former strategy chief and deputy CEO dies of bowel cancer at 47 years old.

9 hours ago

Adland’s Great Resignation doesn’t have to end in ...

There is mounting anecdotal evidence that adland is seeing a rise in ‘boomerangs’ as talent realises the grass is not always greener. Adland must improve the industry’s workplace culture, fulfilment and wellbeing to capitalise.