Gabey Goh
Nov 21, 2016

Dentsu Sports Asia ties up with Olympic Council of Malaysia

Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.

DSA and OCM signing ceremony in Kuala Lumpur

MALAYSIA - Dentsu Sports Asia DSA, a subsidiary of Dentsu Inc, has signed a four-year tie-up with the Olympic Council of Malaysia OCM that will enable the global sports marketing agency to exclusively market and acquire sponsors for Malaysia’s National Olympic Committee.

DSA was also recently appointed as co-exclusive sponsorship agency for the 2017 Southeast Asian Games SEA Games in Kuala Lumpur, where DSA resides within Dentsu Aegis Network DAN Malaysia’s group of agencies....

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