Gabey Goh
Nov 21, 2016

Dentsu Sports Asia ties up with Olympic Council of Malaysia

Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.

DSA and OCM signing ceremony in Kuala Lumpur

MALAYSIA - Dentsu Sports Asia DSA, a subsidiary of Dentsu Inc, has signed a four-year tie-up with the Olympic Council of Malaysia OCM that will enable the global sports marketing agency to exclusively market and acquire sponsors for Malaysia’s National Olympic Committee.

DSA was also recently appointed as co-exclusive sponsorship agency for the 2017 Southeast Asian Games SEA Games in Kuala Lumpur, where DSA resides within Dentsu Aegis Network DAN Malaysia’s group of agencies....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Rubicon Project grows DOOH inventory with Asiaray deal
Premium
3 hours ago

Rubicon Project grows DOOH inventory with Asiaray deal

TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.

Premium
Is a cookie-less future a concern in mobile-heavy Asia?
Premium
9 hours ago

Is a cookie-less future a concern in mobile-heavy Asia?

SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?

Premium
TBWA HK offers service pack to help brands through
Premium
9 hours ago

TBWA HK offers service pack to help brands through ...

The agency says its 'Brave Bear Pack' can help brands find growth in an uncertain market.

Premium
The gratuitous Lunar New Year product showcase
Premium
9 hours ago

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.