Dentsu Aegis Network has announced the launch of DAN Solutions in India and the elevation of Narayan Devanathan as CEO of the entity.
DAN Solutions aims to use the network's media, creative and CRM agencies to build holistic solutions for brands. Narayan's mandate is to unlock expertise and develop practices through integrated solutions.
Devanthan will also lead the Creative Line of Business (LoB) for DAN India as its chairperson, effective immediately. He also retains his existing role as group executive and strategy officer, Dentsu Aegis Network SouthAsia and will continue reporting to Anand Bhadkamkar, CEO, DAN India.
Bhadkamkar said, “As the advertising and communications landscape continues to change, it is imperative that we evolve to meet our client’s changing needs. An accomplished leader with over 20 years of experience, Narayan has been a long-standing contributor to the network in India. He fundamentally understands our businesses and our one P&L model and has been working closely across all agencies to provide solutions for our clients. He has an intimate understanding of the clients' ever evolving needs and the flexible and dynamic requirements our brands must have to meet them.”
Devanathan said, “DAN Solutions is outcome-driven, on what we can deliver to clients; and that’s what we will relentlessly focus on. It’s especially relevant in these challenging times. DAN Solutions expands the canvas of creativity from advertising to experiences to business transformation, keeping data as the red thread throughout. What makes DAN Solutions truly unique is we have created an operating model that makes cross-functional teams want to collaborate, that builds trust and takes away the friction that renders such ‘integration’ possible only on paper. That’s how we bring the best of creative, media and CRM to work for clients and add exponential value to their business.”
The Creative LoB comprises creative agencies and is in line with the global business strategy of streamlining and consolidating offerings around creative, media and CRM.
Dentsu Aegis Network India's agencies in the creative business include Dentsu Webchutney, Dentsu Impact, Taproot Dentsu, Dentsu One, Dentsu India, Happy mcgarrybowen, Isobar, Fractal Ink Design Studio, WATConsult and Perfect Relations.
Narayan added, “There is only one outcome we are focused on with our Creative Line of Business at DAN - to use the power of creativity to transform brands. Our goal is to become the go-to creative agency group that delivers brand and experience transformation in ways that are meaningful to consumers and valuable to clients. Putting creativity first is still the best way to do this. We have fantastic creative, strategy and business leaders in our creative business, and we will together work to deliver this outcome.”