Carat India has announced the appointment of Anita Kotwani as chief executive officer.
Kotwani moves from Mindshare India where she was senior vice president, new business and client lead, The Walt Disney business. She will report to Kartik Iyer, president media brands and Amplifi.
Iyer said, “I am delighted to have Anita Kotwani join our team at Dentsu Aegis Network India. In her new role, Anita will help futureproof Carat India as the agency gets ready to take on the new opportunities that the changing market dynamics has to offer.”
Anand Bhadkamkar, CEO, DAN India, added, "Anita is an industry veteran. She is known for her dedication and diligence and has worked across multiple categories including consumer durables, financial services, FMCG and other MNC brands. I wish her all the luck as she charts fresh new path for Carat India, beginning now."
Kotwani said, “Carat was the world’s first media agency to form with the belief that media has the power to transform businesses and this holds true even in today’s times. It is indeed redefining media. With DAN’s unique operating model under its single P&L structure, one can draw on the capabilities of its sister companies - including that of its dedicated OOH, digital, performance, marketing effectiveness and creative agencies, to access world class specialisms and create bespoke teams to meet client specific needs. There is scale, specialisation and integration at the core, and with my expertise in leading client relationships and growing diversified offerings, I am super excited to lead the Carat brand for India.”
