Staff Reporters
Jan 21, 2021

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports.

(Shutterstock)
(Shutterstock)

According to Japan-based media reports this morning, Dentsu is considering selling its Tokyo headquarters.

Nikkei Asia reported that the potential deal could be worth around 300 billion yen (US$2.9 billion), which would make it one of the largest property sales ever in Japan. Japan Times, citing unnamed sources, reported that the company has already found candidate buyers.

Dentsu has issued a statement to say it has no comment.

Built in 2002, the 48-floor building in the waterfront Shiodome district of Tokyo's Minato ward has housed as many as 9,000 Dentsu employees, but only a fraction of those are currently commuting to work. 

In November, Dentsu posted weak numbers for the third quarter of its financial year, reporting a 14.2% year-over-year decline in revenue and a 24.4% YOY drop in operating profit. That made Dentsu the worst performing of the big ad networks for that quarter.

In December, Dentsu warned that it would be reporting an annual loss for the second year in a row and said its international arm would be cutting up to 6,000 jobs around the world. Dentsu International will run up a US$850 million cost, including $545 million in 2020 and the remainder in 2021, as part of that restructuring.

Dentsu International, which in the middle of last year recruited Wendy Clark from DDB to be its chief executive, is also aiming to slash the number of agency brands it operates from more than 160 to six global leadership brands within two years.

In January Dentsu confirmed that its performance-marketing network iProspect would swallow up Vizeum.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

7 hours ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

8 hours ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

9 hours ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.