Faaez Samadi
Dec 1, 2017

DAN launches Fetch in Tokyo

Mobile media agency brings host of new clients with it to Japan.

Kensuke Hara
Kensuke Hara

Dentsu Aegis Network today announced that Fetch, the network’s mobile media agency, has opened a new office in Tokyo.

Focused on mobile marketing and analytics, Fetch will work with Dentsu and Dentsu Digital to provide its services to Japanese advertisers.

Kensuke Hara will lead Fetch Japan as general manager. He joined Dentsu in 1997 as a media content planner, and held various positions with the agency before becoming director of a mobile marketing team at Dentsu Digital in July last year.

He said the arrival of Fetch in Tokyo will help drive innovation in Japanese mobile marketing, providing “integrated solutions from data analysis to creative and offline”.

Fetch will hit the ground running in Japan with several clients already on the books, including Expedia and Hotels.com. The agency already has operations in Hong Kong.

James Connelly, founder and CEO of Fetch, said he has “long harboured ambitions in Japan” because of the number of digital economy clients and also the “incredibly advanced mobile consumers”.

“We fully expect Fetch Japan to be one of our major offices in a short space of time complementing our existing European and USA presence,” he added.

DAN acquired London-based Fetch in 2014. The agency has been in the headlines this fall after Uber filed a lawsuit against it for 'fake clicks' and Fetch's CEO responded by accusing Uber of non-payment.

Related Articles

Just Published

1 hour ago

Alibaba surges despite weak apparel sales for March ...

For Tmall's March quarter, sales slumps in major categories like apparel and accessories were offset by a rise in sales of daily necessities.

2 hours ago

VPN installs in Hong Kong spike amid surveillance ...

Atlas VPN said surge in installs correlates with announcement of the proposed national security law.

2 hours ago

Strategy agency Bold White Space launches with ...

Business is founded by former executives from Engine MHP and Studio Black Tomato.

17 hours ago

Petronas' tells tale of two kampung houses for Hari ...

The oil company's film for this year is a Ghibli-esque animated story, by Ensemble Worldwide.