JAKARTA - Suzuki has awarded the media account for its corporate TV campaign, entitled ‘Change & challenge’, to Dentsu Media Indonesia.
The strategy and placement of the TVC, estimated to be worth US$5 million, was awarded to the agency following a pitch between Asatsu, Esa Algisa and Go Ad early last month.
Dentsu has won several major accounts this year, including a US$23 million media account from pharmaceutical group Tempo Scan Pacific in April and a US$20 million media business from telco giant Indosat.
It was also named as the media agency-of-record for Japanese seasoninh company Ajinomoto Indonesia in February.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
.png&h=268&w=401&q=100&v=20250320&c=1)
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)