Staff Reporters
Jul 22, 2021

Dentsu Malaysia gives Kunal Roy creative CEO role

The former Publicis Groupe chief strategy officer will work with fellow Publicis alum Kien Eng Tan, who joined Dentsu as Malaysia CEO in February.

Kunal Roy
Kunal Roy

Dentsu Malaysia has appointed Kunal Roy, formerly chief strategy officer at Publicis Groupe in Malaysia, to fill a newly created role as CEO of Dentsu's creative service line.

He joins Kien Eng Tan, who jumped from Publicis to Dentsu as Malaysia CEO earlier this year.

Roy will, according to the company, initiate a transformation of Dentsu Malaysia’s creative service line in tandem with Dentsu International’s brand evolution and simplified business model, developing a "modern creativity offering" underpinned by a new delivery model called 'AOR on demand'.

In addition to Publicis agencies Leo Burnett and Saatchi & Saatchi, Roy also has experience with Cheil, Ogilvy, BBDO and TBWA.

"We have ambitious plans for Dentsu Malaysia as a creative powerhouse, and I'm thrilled to have Kunal's award-winning strategic and creative experience on board," Tan said.

Roy praised Dentsu’s heritage and forward-thinking culture, which "along with the dynamic talent in Malaysia will only propel me further to bring together meaningful creative solutions to augment our clients’ businesses and make their brands magnets".

Earlier this week, Dentsu International appointed Fred Levron as global chief creative officer.

 

Related Articles

Just Published

8 hours ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

9 hours ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

9 hours ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

15 hours ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.