David Blecken
Jan 19, 2017

Dentsu appoints new president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

Toshihiro Yamamoto
Toshihiro Yamamoto

Dentsu has appointed Toshihiro Yamamoto as its new president and CEO, replacing Tadashi Ishii, who announced his resignation in December.

Yamamoto steps up from the position of senior vice-president. A graduate of Keio University, he joined Dentsu in 1981. His leadership will take effect from 23 January.

Other changes as the result of a board meeting include the appointment of Shoichi Nakamoto as representative director and senior executive vice-president & CFO, and of Yoshio Takada to representative director and executive vice-president.

Nakamoto led Dentsu’s internal investigation into the handling of accounts across its digital business, the results of which were issued on 17 January. He has been at Dentsu since 1973, while Takada joined in 1977.

In a statement, Yamamoto said his mission is “to re-establish trust in Dentsu in Japan, and build a sustainable growth path for the long term."

“I believe it will become a reality with the improvements we are making to create a more flexible working environment where our diverse talents will thrive to help create value for our clients and professional fulfillment for our people,” he said.

Source:
Campaign Japan

Related Articles

Just Published

16 hours ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

17 hours ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

17 hours ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

17 hours ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.