Dentsu Aegis raises 2018 forecast for global, APAC adspend

Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.

Dentsu Aegis Network, which previously forecast 3.6% growth for global ad expenditure in 2018 in January, said it was upgrading its expectations for all of the key regions, including North America, the UK, the rest of western Europe and Asia-Pacific.

The forecast for Asia-Pacific advertising spend has been revised up to 4.5% from 4.2% in January 2018. The company cited the World Cup, 2018 Winter Olympics in South Korea, Asian Games in Indonesia and...

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