Kim Benjamin
May 15, 2019

Deliveroo to build 'Great Wall' using takeaway boxes

According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.

Deliveroo
Deliveroo

Food-delivery service Deliveroo is creating its take on the Great Wall of China, with a replica wall made from 2,000 recycled Chinese takeaway boxes.

Dubbed the "Great wall of Chinese", it will be taller than a double-decker bus and more than seven meters in length. It will be located in front of the Chinese Arch in Liverpool, the location of Europe's first-ever Chinatown.

The boxes will contain more than one hundred prizes hidden within fortune cookies, including a free Chinese meal courtesy of Deliveroo and a year’s supply of chicken balls. 

The event is free to attend, but registered visitors can win other prizes by taking part in a lucky dip. Prizes are also available for those posting a photo on Instagram and tagging #greatwallofchinese.

Joe Groves, director of consumer communications at Deliveroo, said: "What better way to celebrate the nation’s favourite takeaway than to create an edible installation next to the original and most revered Chinese landmark in the UK? It’s thanks to our amazing restaurant partners in Liverpool that we have been able to create the 'Great wall of Chinese'."

The experience will be open during 21-22 May and is being delivered by Ministry of Fun. 

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.

1 hour ago

Greater precision and effectiveness with AI

SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.

2 hours ago

China's media dystopia

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

2 hours ago

Upcycling creative content: Making the most out of ...

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.