Kim Benjamin
May 15, 2019

Deliveroo to build 'Great Wall' using takeaway boxes

According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.

Deliveroo
Deliveroo

Food-delivery service Deliveroo is creating its take on the Great Wall of China, with a replica wall made from 2,000 recycled Chinese takeaway boxes.

Dubbed the "Great wall of Chinese", it will be taller than a double-decker bus and more than seven meters in length. It will be located in front of the Chinese Arch in Liverpool, the location of Europe's first-ever Chinatown.

The boxes will contain more than one hundred prizes hidden within fortune cookies, including a free Chinese meal courtesy of Deliveroo and a year’s supply of chicken balls. 

The event is free to attend, but registered visitors can win other prizes by taking part in a lucky dip. Prizes are also available for those posting a photo on Instagram and tagging #greatwallofchinese.

Joe Groves, director of consumer communications at Deliveroo, said: "What better way to celebrate the nation’s favourite takeaway than to create an edible installation next to the original and most revered Chinese landmark in the UK? It’s thanks to our amazing restaurant partners in Liverpool that we have been able to create the 'Great wall of Chinese'."

The experience will be open during 21-22 May and is being delivered by Ministry of Fun. 

Source:
Campaign UK

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