Kim Benjamin
May 15, 2019

Deliveroo to build 'Great Wall' using takeaway boxes

According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.

Deliveroo
Deliveroo

Food-delivery service Deliveroo is creating its take on the Great Wall of China, with a replica wall made from 2,000 recycled Chinese takeaway boxes.

Dubbed the "Great wall of Chinese", it will be taller than a double-decker bus and more than seven meters in length. It will be located in front of the Chinese Arch in Liverpool, the location of Europe's first-ever Chinatown.

The boxes will contain more than one hundred prizes hidden within fortune cookies, including a free Chinese meal courtesy of Deliveroo and a year’s supply of chicken balls. 

The event is free to attend, but registered visitors can win other prizes by taking part in a lucky dip. Prizes are also available for those posting a photo on Instagram and tagging #greatwallofchinese.

Joe Groves, director of consumer communications at Deliveroo, said: "What better way to celebrate the nation’s favourite takeaway than to create an edible installation next to the original and most revered Chinese landmark in the UK? It’s thanks to our amazing restaurant partners in Liverpool that we have been able to create the 'Great wall of Chinese'."

The experience will be open during 21-22 May and is being delivered by Ministry of Fun. 

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.