Matthew Carlton
Mar 13, 2014

Deal with acquisition anger through dialogue

PR firms must reassure consumers to head off online resentment when Asian companies take over Western brands.

Japanese firm Suntory’s takeover of iconic American brand Jim Beam sparked angry comments

“Boycott Smithfield Americans don’t want the Chinese involved with our food supply,” growled an angry American on Facebook when he learnt the Virginia-based pork company was bought by China’s Shuanghui for US$4.72 billion last September. 

It was a similar tale in January when Suntory, the Japanese drinks firm, took control of Beam Inc, producers of the Jim Beam and Maker’s Mark bourbon brands. 

“Sad to hear Jim Beam Maker’s...

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