Benjamin Li
May 29, 2014

DDB Taiwan agency head resigns, office to consolidate with BBDO

TAIPEI - Roy Soetanto, president and managing director at DDB Group Taiwan, who has been with the company since 2008, resigned recently and plans to relocate to the US. DDB Group Taiwan’s operations and some servicing will combine with the local BBDO office.

DDB Taiwan agency head resigns, office to consolidate with BBDO

A press statement from BBDO said “the consolidation is expected to provide greater efficiencies and deeper resources to our clients and the business.”

Eddy Fu, MD of BBDO Taiwan takes up responsibility for oversight of the new combined operations and finances in July.  He could not be reached for comment by publishing time.

The company’s official statement also announced Soetanto’s replacement is pending and that the consolidation would “provide greater efficiencies to our clients and the business. DDB has no plans to exit the Taiwan market.” 

DDB confirmed the news with Campaign, though it claimed, “there is no date yet on the merger”.

“This is a deliberate move to build greater presence, the combined force of the two operations creates a powerful synergy of two of the most creative agencies in the world," said John Zeigler, chairman & CEO, DDB Group Asia Pacific, India & Japan. "Our clients will have access to a breadth of knowledge and expertise that one single agency could not provide in the Taiwanese market.”

However, a senior Taiwanese agency source commented that the move “is due to the poor revenue performance of DDB Taiwan.”

DDB Taiwan’s key clients include Fidelity Investments, Blizzard Entertainment (online games), and Hoyu (a Japanese haircare brand).

Related Articles

Just Published

5 hours ago

Agency of the Year 2022

See the full list of winners for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea.

5 hours ago

Agency of the Year 2022 winners: Southeast Asia

See the shortlist for the Southeast Asia region in the 2022 Campaign Asia-Pacific Agency of the Year awards.

6 hours ago

Agency of the Year 2022 winners: Australia/New Zealand

See the winners for the ANZ categories in the 2022 Campaign Asia-Pacific Agency of the Year awards.

6 hours ago

Howatson+Company and Special Group dominate AOY ...

Ogilvy wins Gold for Australia Creative Agency of the Year while Special Group performs well in both markets. But it's independent agency Howatson+Company that picks up the most Golds overall.