consolidation
Are global pitches that consolidate media partners a sign of things to come?
Industry leaders expect more multimarket brands to streamline agency support.
Dentsu Australia merges Isobar under Merkle and BWM
Five months after growing Isobar's offering in Australia with the addition of Accordant, the agency has become the latest target of consolidation.
In a rough 2020, incumbents and upstarts took divergent M&A paths
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
Starcom chief: “Nobody wants to work with a cloud over their head”
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
DDB Taiwan agency head resigns, office to consolidate with BBDO
TAIPEI - Roy Soetanto, president and managing director at DDB Group Taiwan, who has been with the company since 2008, resigned recently and plans to relocate to the US. DDB Group Taiwan’s operations and some servicing will combine with the local BBDO office.
Major hygiene company SCA consolidates with ZenithOptimedia, BBDO and Publicis
GLOBAL - Hygiene company SCA has consolidated its global agency accounts with ZenithOptimedia, BBDO and Publicis starting 1 September.
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