Industry leaders expect more multimarket brands to streamline agency support.
Five months after growing Isobar's offering in Australia with the addition of Accordant, the agency has become the latest target of consolidation.
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
TAIPEI - Roy Soetanto, president and managing director at DDB Group Taiwan, who has been with the company since 2008, resigned recently and plans to relocate to the US. DDB Group Taiwan’s operations and some servicing will combine with the local BBDO office.
GLOBAL - Hygiene company SCA has consolidated its global agency accounts with ZenithOptimedia, BBDO and Publicis starting 1 September.
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