Jessica Goodfellow
May 9, 2019

Dataxu to offer programmatic DOOH in Philippines

The partnership will make Dataxu the first company to offer the ability to buy programmatic DOOH inventory in Southeast Asia.

Dataxu is partnering with Philippines-based digital out-of-home provider Aircast to offer brands and agencies the ability to buy outdoor media programmatically in Southeast Asia for the first time.

The partnership will provide Dataxu clients with exclusive access to Aircast’s 150 DOOH screens across the Philippines, with the majority located in metropolitan Manila.

The sites have a daily viewership of over 120,000 consumers.

Advertisers will be able to target audiences...

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