ASIA-PACIFIC - Dentsu Aegis Network has acquired Taiwan-based digital marketing shop WIS Performance Media as it looks to build its performance marketing and search offering.
WIS will become part of iProspect in Taiwan and will be known as iProspect WIS.
iProspect claims the acquisition will double its scale in the market and help the network become the “largest international, media, digital and creative group” in Taiwan.
Last month, iProspect bought digital marketing agency Search Factory in a bid to strengthen its position in the Australian market.
Earlier In March, iProspect acquired Chinese agency Darwin Marketing and in April bought Malaysian agency Consider Digital. iProspect also acquired Melbourne and Sydney-based performance-marketing agency, Scorch.
“Our acquisition strategy is simply to build scale in markets where we are lacking scale,” Ruth Stubbs, CEO, iProspect Asia-Pacific told Campaign Asia-Pacific in an earlier interview. “Our aim is infill new products and services ahead of the market.”
“The combination of WIS and iProspect creates a clear market leader in search and performance media in Taiwan,” said Nick Waters, CEO Dentsu Aegis Network Asia Pacific. “Adding to our leading positions in media, digital and advertising all under one cohesive management structure, we are able to offer clients best in class services.”
Stubbs added: “The prospect of integrating a business with the local reputation and capability of WIS under a single unit is an exciting opportunity.”
WIS was started in 2005 by Simon Wu and is a leading search marketing reseller for small and medium businesses. The agency has a 100-person team and serves 1500 clients, according to the company. In the new structure, Wu will be responsible for client development and strategy. He will report to Carrie Tsai, iProspect’s MD.