Faaez Samadi
Mar 2, 2017

DAN hires new Taiwan CEO

Jennifer Tang takes over from Isao Miyauchi.

Jennifer Tang
Jennifer Tang

Dentsu Aegis Network has appointed Jennifer Tang as the agency’s Taiwan CEO, effective 10 April.

Tang arrives from Ogilvy & Mather Taiwan, where she spent more than 22 years. She was the group’s youngest ever managing director.

“I am inspired by the ambitious and innovative culture at Dentsu Aegis Network,” she said. “My goal is to embrace these values and help establish it as the most influential network in Taiwan by helping clients grow their businesses, increase their brand influence, and cultivate industry talents and leaders.”

Tang replaces Isao Miyauchi, who is stepping down and returning to Dentsu in Japan.

Nick Waters, CEO of DAN Asia Pacific, said: “Miyauchi-san has done a super job bringing our group together as one company in Taiwan. We have a very significant business in Taipei and are the market leading group." Tang is a "proven market leader" who will help the company deliver solutions that win for clients, he added.

Rob Hughes, CEO of DAN North Asia, added that Tang’s arrival is key to accelerating DAN’s operating model in Taiwan and developing its strength in the market.

“Taiwan’s interesting because it’s been a bit off the radar, but we have have depth and scale in the market,” he told Campaign Asia-Pacific. “We drive our client business through our brands; it’s absolutely critical, that our clients are happy. But if you’ve got a big team and you’re growing, you bring in another big player.”

Hughes said Tang will seek to drive greater collaboration across DAN in Taiwan, which has helped the network extend its services across different client businesses.

“Our creative is now better informed by data, our media is being helped along by creative,” he said. “What clients in Taiwan might have needed two years ago has completely changed now. We’re excited about the market and rising to the challenge.”

Related Articles

Just Published

6 hours ago

Facebook extends 'more together' thought with ...

Watch the film conceptualised by Taproot Dentsu here.

6 hours ago

Ogilvy names Liz Taylor as global chief creative ...

Taylor becomes first woman to hold Ogilvy's top creative position.

7 hours ago

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

7 hours ago

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.