Jenny Chan 陳詠欣
Mar 30, 2016

Dentsu Aegis Network acquires Darwin Marketing in China

SHANGHAI - Dentsu Aegis Network (DAN) has acquired China-based Darwin Marketing (达闻营销) Limited and integrated the agency with its digital performance subsidiary iProspect (安布思沛).

(L-R): Atlas Ye, Kenneth Cheung, Phil Teeman, Mark Fagan, T.R. Harrington, Nobuaki Kyushima, Jose Campon
(L-R): Atlas Ye, Kenneth Cheung, Phil Teeman, Mark Fagan, T.R. Harrington, Nobuaki Kyushima, Jose Campon

The acquisition will double iProspect China's headcount to 150 and add scale in its search and performance-marketing services, according to DAN.

Darwin Marketing was founded in 2006 by TR Harrington (唐唯龙), who will remain with the business as a consultant.

Kenneth Cheung (张志炜), currently Darwin’s VP of operations, will join the iProspect China management team alongside Atlas Ye (叶忠鸣), GM of iProspect Shanghai, and Jose Campon, GM of iProspect Beijing as well as head of international business.

Ruth Stubbs, CEO of iProspect Asia Pacific, said, “To win in the search and performance space today, we need scale and skill. We have the opportunity with Darwin to reinforce iProspect and further diversify our expertise in China.”

 

Related Articles

Just Published

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

2 days ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

2 days ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

2 days ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.