Jenny Chan 陳詠欣
Mar 30, 2016

Dentsu Aegis Network acquires Darwin Marketing in China

SHANGHAI - Dentsu Aegis Network (DAN) has acquired China-based Darwin Marketing (达闻营销) Limited and integrated the agency with its digital performance subsidiary iProspect (安布思沛).

(L-R): Atlas Ye, Kenneth Cheung, Phil Teeman, Mark Fagan, T.R. Harrington, Nobuaki Kyushima, Jose Campon
(L-R): Atlas Ye, Kenneth Cheung, Phil Teeman, Mark Fagan, T.R. Harrington, Nobuaki Kyushima, Jose Campon

The acquisition will double iProspect China's headcount to 150 and add scale in its search and performance-marketing services, according to DAN.

Darwin Marketing was founded in 2006 by TR Harrington (唐唯龙), who will remain with the business as a consultant.

Kenneth Cheung (张志炜), currently Darwin’s VP of operations, will join the iProspect China management team alongside Atlas Ye (叶忠鸣), GM of iProspect Shanghai, and Jose Campon, GM of iProspect Beijing as well as head of international business.

Ruth Stubbs, CEO of iProspect Asia Pacific, said, “To win in the search and performance space today, we need scale and skill. We have the opportunity with Darwin to reinforce iProspect and further diversify our expertise in China.”

 

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