Jenny Chan 陳詠欣
Jan 9, 2017

Coca-Cola's China media moves from Publicis to DAN

Dentsu Aegis Network will set up a dedicated in-house team, the Dentsu Coca-Cola Community (DCCC).

Coca-Cola's China media moves from Publicis to DAN

Dentsu Aegis Network China has scored a major account win as Coca-Cola's media agency of record after a pitch that was called in October.

Effective from 1 April, the group will drive all media planning and buying for the client's 13 brands across China.

The incumbent media agency was Starcom, which last retained the account in a 2011 pitch. Starcom has been Coca-Cola's agency in China since 2003.

Coca-Cola's media planning and buying business in China is valued at more than 1 billion RMB (US$144 million at today's rate), according to sources.

To support the new business, a dedicated in-house team dubbed the Dentsu Coca-Cola Community (DCCC) has been created, but the network declined to disclose the agencies within the DCCC team "due to sensitivities at this point".

The DCCC is a "unique team solution to access all of DAN's capabilities”, according to Phil Teeman, group managing director of Dentsu Aegis Network China.

Michelle Yang, media director at The Coca-Cola Company Greater China, confirmed in a press release that DCCC's scope of work included paid media planning and buying covering TV, out-of-home, digital and paid social media.

Dentsu Aegis Network was awarded the business after Yang assessed proposals from four other agencies: Starcom, Mediacom, UM, Carat. Local media agencies were not invited.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.