Staff Reporters
Apr 22, 2016

D&AD: Final tally of APAC pencil winners

LONDON - D&AD judging has now concluded in London. Here is a list of the APAC winners.

D&AD: Final tally of APAC pencil winners

At this stage, the organisation only specifies that the winners have won a pencil; agencies will have to wait until the awards ceremony on 19 May to find out whether their pencil will be Wood, Graphite, Yellow, White or Black.


Day 3 results: Updated Friday

514 Pencils were awarded on the final day of judging: Art Direction (22), Book Design (17); Branded Film Content and Entertainment (26); Branding (26); Digital Design (26); Digital Marketing (38); Direct (35); Film Advertising (51); Film Advertising Crafts (61); Graphic Design (56); Media (30); Music Videos (18); Outdoor Advertising (45); Packaging Design (17); Product Design (19); Spatial Design (10); and Writing for Advertising (17).

Those awards brought the total for the festival to 749 Pencils awarded.

Final country ranking:

1st: UK (217 Pencils)
2nd: US (143)
3rd: France (48)
4th: Japan (44)
Joint 5th: Brazil and New Zealand (30)
7th: Australia (29)
8th: Singapore (28)
9th: Germany (25)
Joint 10th: UAE and Colombia (14)

Final agency ranking:

1st: Grey London (15 Pencils)
Joint 2nd: AMV BBDO, R/GA, BBDO New York (12)
5th: Dentsu Tokyo (11)
Joint 6th: Ogilvy & Mather London, Droga5, Y&R Auckland, Ogilvy & Mather Singapore (10) 
Joint 10th: Google, FCB Chicago, Leo Burnett Chicago (8)

Here are the APAC winners from the final day of judging (see day 2 and day 1 result below):

Jury Title Agency Primary Client Name Country Name
Book Design Museum of Contemporary Art Australia Museum of Contemporary Art Australia Grayson Perry My Pretty Little Art Career Australia Culture, Art & Design Books
Branded Film Content & Entertainment M&C Saatchi Sydney Blue Ball Foundation Game of Balls Australia Branded Content & Entertainment - Tactical
Branding For The People Sydney Dogs and Cats Home Sydney Dogs and Cats Home Australia Branding Schemes/Medium Organisation
Creativity for Good (White Pencil) M&C Saatchi Sydney Optus Clever Buoy Australia Service Innovations
Creativity for Good (White Pencil) GPY&R Brisbane Melanoma Patients Australia Melanoma Likes Me Australia Advertising & Marketing Communications - Not for Profit
Digital Design M&C Saatchi Sydney Lexus Australia Heartbeat Australia Technological Innovation
Digital Marketing GPY&R Brisbane Melanoma Patients Australia Melanoma Likes Me Australia Use of Social Media
Digital Marketing M&C Saatchi Sydney Blue Ball Foundation Game of Balls Australia Social Video
Direct GPY&R Brisbane Melanoma Patients Australia Melanoma Likes Me Australia Direct Response/Digital
Direct M&C Saatchi Sydney Blue Ball Foundation Game of Balls Australia Direct Response/Film Advertising
Film Advertising Crafts Finch Company University of Western Sydney Deng Adut Australia Direction for Film Advertising
Film Advertising Crafts Finch Company University of Western Sydney Deng Adut Australia Use of Music for Film Advertising
Film Advertising Crafts Heckler Chartered Accountants Cake Australia Animation for Film Advertising
Film Advertising Crafts Revolver/Will O'Rourke Vodafone Piggy Sue Australia Direction for Film Advertising
Film Advertising Crafts Revolver/Will O'Rourke Vodafone Piggy Sue Australia Casting for Film Advertising
Graphic Design GPY&R Brisbane Brisbane Chiropractic Centre Crack Backs Cards Australia Stationery
Integrated & Innovative Media Leo Burnett Melbourne SPC Ardmona #MyFamilyCan Australia Integrated - Large Business (over 500 employees)
Media Leo Burnett Melbourne SPC Ardmona #MyFamilyCan Australia Use of Retail Media
Media GPY&R Brisbane Melanoma Patients Australia Melanoma Likes Me Australia Use of Social
Media DDB Melbourne Kidsafe The Unconventional Oven Australia Use of PR
Mobile Marketing GPY&R Brisbane Melanoma Patients Australia Melanoma Likes Me Australia Use of Social Media on Mobile
Mobile Marketing Leo Burnett Sydney Diageo Australia Cheers to a Legend Australia Integrated Mobile Campaigns
Mobile Marketing DDB Sydney The Sydney Opera House #comeonin Australia Use of Social Media on Mobile
Mobile Marketing Leo Burnett Sydney Samsung Australia Celebrity Tantrum Australia Mobile Adverts
PR M&C Saatchi Sydney Blue Ball Foundation Game of Balls Australia Creative Use of Media
PR DDB Melbourne Kidsafe The Unconventional Oven Australia Use of Media Relations
Product Design M&C Saatchi Sydney Optus Clever Buoy Australia Innovative Product Design
Writing for Design JOY Domestic Violence NSW Cards Against Domestic Violence Australia Writing for Printed Materials & Graphic Communications
Writing for Design M&C Saatchi Melbourne Australian Weaving The 2 Litre Towel Australia Verbal Identity
Digital Marketing OgilvyOne Beijing Visit Britain Great Chinese Names for Great Britain China Use of Social Media
Film Advertising Crafts Saatchi & Saatchi Shanghai ChangYou Online Game Developer Playing Can Not Be Bad China Direction for Film Advertising
Integrated & Innovative Media OgilvyOne Beijing Visit Britain Great Chinese Names for Great Britain China Earned Media - Medium Business (50-500 employees)
Media OgilvyOne Beijing Visit Britain Great Chinese Names for Great Britain China Use of Social
PR OgilvyOne Beijing Visit Britain Great Chinese Names for Great Britain China Best In-Market Campaign
PR McCann Worldgroup Coca-Cola Beverages (Shanghai) Company Limited 45 Days Campaign China Best In-Market Campaign
Creativity for Good (White Pencil) Ogilvy & Mather Group HK Maxis Berhad SOS Network Hong Kong Service Innovations
Graphic Design Toby Ng Design Antalis HK Catching Moonbeams Hong Kong Catalogues & Brochures
Graphic Design Ogilvy & Mather Group HK Hong Kong CleanUp The Face of Litter Hong Kong Data Visualisation
Magazine & Newspaper Design milkxhake Sandu Publishing Design 360_ - Concept and Design Magazine 2015 Hong Kong Independent Magazines
Outdoor Advertising Ogilvy & Mather Group HK Hong Kong CleanUp The Face of Litter Hong Kong Poster Advertising/Digital Screens
Crafts for Advertising McCann Worldgroup India Dabur Musical Instruments India Illustration for Advertising
Creativity for Good (White Pencil) BBDO India P&G India Ariel - Share The Load India Advertising & Marketing Communications - Brand
Creativity for Good (White Pencil) Ogilvy & Mather Mumbai Make Love Not Scars Beauty Tips by Reshma India Advertising & Marketing Communications - Not for Profit
Digital Marketing Ogilvy & Mather Mumbai Make Love Not Scars Beauty Tips by Reshma India Integrated Digital Campaigns
Film Advertising Crafts Studio Eeksaurus Production Pvt. LTD Studio Eeksaurus Productions Pvt. Ltd. Rajasthan Tourism Logo Reveal India Animation for Film Advertising
Film Advertising Crafts Ambuja Cement Ambuja Cement A Giant's Story India Casting for Film Advertising
Graphic Design Sisterconcern Design Studio Sisterconcern Design Studio Two Sisters India Stationery
Integrated & Innovative Media BBDO India P&G India Ariel - Share The Load India Integrated - Large Business (over 500 employees)
Integrated & Innovative Media BBDO India P&G India Whisper - Touch The Pickle India Integrated - Large Business (over 500 employees)
Outdoor Advertising BBDO India P&G India Ariel - Share The Load India Ambient
Product Design Ogilvy & Mather Mumbai Sprouts Environment Trust #GodSaveTheOcean India Sustainable Product Design
Art Direction Dentsu Kirin Green Name Japan Art Direction for Digital Marketing
Art Direction Dentsu Tokyo Kirin Company Slice of Heartland Japan Art Direction for Poster Advertising
Book Design Dentsu Tokyo Copywriters Club Nagoya Power of Copy Japan Trade Covers
Branded Film Content & Entertainment Watts of Tokyo Shiseido High School Girl? Japan Branded Content & Entertainment - Fiction 1-5 mins
Branded Film Content & Entertainment Projector Inc Sagami Rubber Industries Co., Ltd. Act of Love Japan Branded Content & Entertainment - Non-Fiction 1-5 mins
Branding Projector Sagami Rubber Industries Act of Love Japan Digital Brand Expression
Branding Toppan Printing Suntory Holdings ?Line of life Project? Suntory Environmental Activity Japan Brand Experience & Environments
Branding Dentsu Tokyo Setagaya Yasuragi Cemetery Butterfly Cemetery Japan Branding Schemes/Medium Organisation
Branding Takram Design Engineering Morioka Shoten Morioka Shoten Bookstore Japan Branding Schemes/Small Organisation
Branding Hakuhodo Kettle Recruit Sumai Company Shell We Move? Japan Brand Experience & Environments
Crafts for Advertising Dentsu Tokyo Turner Colour Works Painting Of Paints Japan Illustration for Advertising
Crafts for Advertising Tokyu Agency Adobe Systems Japan The Color Eater | Adobe Creative Cloud?s Philosophy Video Japan Animation & Illustration for Digital Marketing
Crafts for Design Dentsu Tokyo TV TOKYO Corporation WORLD TABLE TENNIS CHAMPIONSHIPS 2015 Japan Photography for Design
Crafts for Design Dentsu Tokyo Yoshida Hideo Memorial Foundation?Advertising Museum Tokyo Pure Design Japan Illustration for Design
Crafts for Design HAKUHODO Inc Coca-Cola (Japan) Company, Limited Cola-NOBORI Japan Illustration for Design
Crafts for Design emuni llp. emuni llp. Unlettered Japan Typography for Design
Crafts for Design MR_DESIGN ggg / ginza graphic gallery 21st Century Rimpa Posters Japan Illustration for Design
Crafts for Design MR_DESIGN Design Association NPO Flavor of Line Japan Illustration for Design
Crafts for Design MR_DESIGN Creation Gallery G8 MR_BLACK & WHITE Japan Illustration for Design
Crafts for Design MR_DESIGN TAMA Art University TAMABI Japan Typography for Design
Digital Design J. Walter Thompson Japan Nestle Japan Kit Mail Hologram Japan Mobile Interaction & Experience
Film Advertising Crafts Watts of Tokyo SHISEIDO CO., LTD. High School Girl? Japan Cinematography for Film Advertising
Graphic Design Taku Satoh Design Office ISSEY MIYAKE PLEATS PLEASE ISSEY MIYAKE ANIMALS Poster Series Japan Posters (Graphic Design)
Graphic Design Dentsu Tokyo TV TOKYO Corporation World Table Tennis Championships 2015 Japan Posters (Graphic Design)
Graphic Design Otua Co sawa takai Fashion Designer's Business Card Japan Stationery
Graphic Design K D Voice of Cheese Voice of Cheese Japan Wayfinding & Environmental Graphics
Graphic Design emuni Rapyard LOADING Japan Posters (Graphic Design)
Graphic Design HAKUHODO Inc Comexposium Japan K.K. Resilient Thinking Japan Posters (Graphic Design)
Graphic Design HAKUHODO Tokyo Musashino Art University Open Up Your Imagination Japan Posters (Graphic Design)
Graphic Design Dentsu Tokyo Kyoto University Genius Table 'MEANWHILE IN KYOTO.' Japan Catalogues & Brochures
Graphic Design Dentsu Tokyo Masahiro Maruyama MASAHIROMARUYAMA.com Japan Digital & Mobile
Music Videos PARTY Dimension Point Namie Amuro "Golden Touch" Japan Interactive Music Videos
Outdoor Advertising HAKUHODO Kettle Recruit Sumai Company, Ltd. Shell We Move? Japan Ambient
Packaging Design BULLET Imayotsukasa Sake Brewery Japanese sake ?KOI? Japan Luxury Packaging Design
Packaging Design Hakuhodo Coca-Cola (Japan) Cola-NOBORI Japan Luxury Packaging Design
Product Design Hakuhodo Sakawa Town Write More Japan Interactive Design for Products
Product Design Good Design Company THE THE Toothbrush by Misoka Japan Consumer Product Design
Product Design Dentsu Tokyo Tokyo Metropolitan Tokyo Bousai Japan Inclusive Product Design
Product Design nosigner KOHSHIN SHOJI CORPORATION THE SECOND AID Japan Inclusive Product Design
Product Design Dentsu Tokyo Kokuro Nameless Paints Japan Innovative Product Design
Radio Advertising McCann Erickson Tokyo Suntory Holdings Limited Beer-lingual Japan Radio Advertising over 30 seconds
Spatial & Experiential Design PARTY Narita International Airport Narita International Airport Terminal 3 Japan Design for Public Spaces
Spatial & Experiential Design Iyama Design Kamoi Kakoshi mt expo 2015 Japan Trade Show & Exposition Design
Spatial & Experiential Design Ken Miki & Associates Ginza Graphic Gallery APPLE+ Learning to Design, Designing to Learn Japan Exhibition Design
Digital Marketing Ogilvy & Mather Malaysia MyTeksi Sdn Bhd Taxi Patrol Malaysia Use of Social Media
Graphic Design Young & Rubicam Kuala Lumpur Malaysian Nature Society Cut A Tree. Kill A Life. Malaysia Posters (Graphic Design)
Art Direction DDB Group New Zealand Sky TV Fargo Woollens New Zealand Art Direction for Direct
Branding DDB Group New Zealand Sky TV DDB Group New Zealand New Zealand Brand Experience & Environments
Branding Young & Rubicam Auckland Jaguar Land Rover New Zealand Actual Reality New Zealand Brand Experience & Environments
Digital Marketing Special Group Auckland Smirnoff Instagram Your Fridge New Zealand Use of Social Media
Digital Marketing Y&R Auckland Burger King Corporation McWhopper New Zealand Integrated Digital Campaigns
Direct DDB Group New Zealand Sky TV Unforgotten Soldiers New Zealand Direct Response/Ambient
Direct DDB Group New Zealand BMW New Zealand Reverse April Fools' New Zealand Direct Response/Press & Poster
Direct DDB Group New Zealand Sky TV Fargo Woollens New Zealand Direct Mail
Direct DDB Group New Zealand Sky TV Fargo Woollens New Zealand Direct Acquisition & Retention
Direct Colenso BBDO DB Breweries Brewtroleum New Zealand Direct Product & Service
Direct Young & Rubicam Auckland Burger King Corporation McWhopper New Zealand Direct Integrated Campaigns
Direct Saatchi & Saatchi New Zealand ASB Bank Clever Kash New Zealand Direct Product & Service
Integrated & Innovative Media Young & Rubicam Auckland Burger King Corporation McWhopper New Zealand Integrated - Large Business (over 500 employees)
Integrated & Innovative Media Young & Rubicam Auckland Burger King Corporation McWhopper New Zealand Earned Media - Large Business (over 500 employees)
Integrated & Innovative Media Spark PHD DB Breweries Brewtroleum ? A real reason to drink more DB Export New Zealand Integrated - Medium Business (50-500 employees)
Media FCB New Zealand It?s Not OK Paradise Hill New Zealand Use of Publications
Media Spark PHD DB Breweries Brewtroleum ? A real reason to drink more DB Export New Zealand Use of Integrated Media
Media Y&R Auckland Burger King Corporation McWhopper New Zealand Use of Integrated Media
Media Colenso BBDO MARS Pedigree Found New Zealand Use of Mobile
Mobile Marketing Saatchi & Saatchi New Zealand ASB Bank Clever Kash New Zealand Innovative Use of Mobile Technology
Outdoor Advertising DDB Group New Zealand Sky TV Unforgotten Soldiers New Zealand Ambient
Outdoor Advertising Colenso BBDO DB Breweries Brewtroleum New Zealand Ambient
PR FCB New Zealand It?s Not OK Paradise Hill New Zealand Creative Use of Media
PR Young & Rubicam Auckland Burger King Corporation McWhopper New Zealand Best Integrated Campaign
PR Young & Rubicam Auckland Brake Road Safety NZ Living Memories New Zealand Social Responsibility
PR Young & Rubicam Auckland Burger King Corporation McWhopper New Zealand Creative Use of Media
Press Advertising Young & Rubicam Auckland Burger King Corporation McWhopper New Zealand Press Advertising
Press Advertising Colenso BBDO New Zealand Breast Cancer Foundation A Cream That Gives You Wrinkles New Zealand Press Advertising
Spatial & Experiential Design DDB Group New Zealand Sky TV Unforgotten Soldiers New Zealand Experiential Design
Writing for Advertising FCB New Zealand Paper Plus Group Read Better Stories New Zealand Writing for Press Advertising
Art Direction Kinetic Kinetic Singapore Zinegapore Singapore Art Direction for Mobile Marketing
Book Design WORK WORK Steidl-Werk No.23: Masaho Anotani "Deformed" Singapore Culture, Art & Design Covers
Book Design Foreign Policy Design Group Foreign Policy Design Group Brand Guide: Singapore Edition Singapore Specialist & Limited Edition Books
Book Design Nanyang Technological University National Heritage Board PLAY Singapore Culture, Art & Design Covers
Branding Ogilvy & Mather Singapore LEGO The Shape Of Imagination Singapore Brand Experience & Environments
Crafts for Advertising Ogilvy & Mather Singapore Twitter First On Twitter Singapore Illustration for Advertising
Crafts for Design Kinetic Kinetic Singapore Zinegapore Singapore Animation & Illustration for Websites & Digital Design
Creativity for Good (White Pencil) Grey Group Singapore Talwar Bindi Life Saving Dot Singapore Advertising & Marketing Communications - Not for Profit
Digital Marketing Ogilvy & Mather Singapore Transient Workers Count Too (TWC2) Mums and Maids Singapore Social Video
Direct Grey Group Singapore British Council Singapore Life Saving Dot Singapore Direct Innovation
Film Advertising Ogilvy & Mather Singapore Transient Workers Count Too (TWC2) Mums and Maids Singapore Cinema Commercials 61-120 Seconds
Film Advertising Ogilvy & Mather Singapore Transient Workers Count Too (TWC2) Mums and Maids Singapore Public Service Commercials
Film Advertising Crafts Dentsu M_bius Singapore Airlines No Detail Too Small Singapore Production Design for Film Advertising
Graphic Design WORK Pedder Group PEDDERZINE No.17: The Gourmand Singapore Catalogues & Brochures
Graphic Design Ogilvy & Mather Singapore LEGO The Shape of Imagination Singapore Point of Sale (Graphic Design)
Magazine & Newspaper Design Do Not Design Do Not Design Dear Vol 1: Lost & Found Singapore Independent Magazines
Magazine & Newspaper Design Do Not Design Do Not Design Dear Vol 1: Lost & Found Singapore Magazine Front Covers
Magazine & Newspaper Design Kinetic holycrap.sg Rubbish Famzine - The Incomplete Herbarium and Other Garden CIty Exploits Singapore Independent Magazines
Magazine & Newspaper Design Kinetic Kinetic Singapore Zinegapore Singapore Digital Magazines
Outdoor Advertising Grey Group Singapore Talwar Bindi Life Saving Dot Singapore Ambient
PR Ogilvy & Mather Singapore Transient Workers Count Too (TWC2) Mums and Maids Singapore Use of Digital & Social Media
PR Ogilvy & Mather Singapore Transient Workers Count Too (TWC2) Mums and Maids Singapore Social Responsibility
Press Advertising Ogilvy & Mather Singapore Twitter First On Twitter Singapore Press Advertising Campaigns
Press Advertising Saatchi & Saatchi Supatnuj Sorndamrih Portraits Singapore Public Service Press Advertising
Radio Advertising Ogilvy & Mather Singapore The Life Foundation In Her Womb, There is a Door Singapore Radio Advertising over 30 seconds
Radio Advertising MullenLowe Singapore The National University Centre For Organ Transplantation Donated Voices Singapore Sound Design & Use of Music for Radio Advertising
Writing for Design Kinetic Kinetic Singapore Zinegapore Singapore Writing for Apps & Digital Design
Writing for Design Havas Worldwide Singapore Havas Worldwide Singapore Havas Gazette Singapore Writing for Printed Materials & Graphic Communications
Creativity for Good (White Pencil) Leo Burnett Solutions Asiri Group of Hospitals The World's First Soap Bus Ticket Sri Lanka Advertising & Marketing Communications - Brand
Integrated & Innovative Media Leo Burnett Solutions Asiri Group of Hospitals The World's First Soap Bus Ticket Sri Lanka Innovative Media
Media Leo Burnett Solutions Asiri Group of Hospitals The World's First Soap Bus Ticket Sri Lanka Use of Direct Media
Crafts for Design hufax arts Ding Ding Co., Ltd. Xing Shu Taiwan Typography for Design
Graphic Design Chen Chun-Wei Environmental Protection Bureau, Kaohsiung City Government Seen.Smog Taiwan Posters (Graphic Design)
Film Advertising Crafts Leo Burnett Bangkok Ek-Chai Distribution System Taxi Thailand Casting for Film Advertising
Press Advertising Ogilvy & Mather Ho Chi Minh City The Samaritans The Samaritans Viet Nam Public Service Press Advertising
Writing for Advertising Ogilvy & Mather Ho Chi Minh City The Samaritans The Samaritans Viet Nam Writing for Press Advertising

Day 2 results: Updated Thursday morning HK time:

The organisation named 157 more pencil winners on the second day of judging (see day one results below).

The 157 broke down as follows: Crafts for Advertising (20 Pencils), Crafts for Design (19 Pencils), Integrated and Innovative Media (26 Pencils), Magazine and Newspaper Design (20 Pencils), Creativity for Good (36 Pencils) and the inaugural PR category (36 Pencils).

The UK leads with 53 Pencils, followed by the US with 40. Singapore jumped into a tie with France in third place with 15 each. Brazil sits in fifth with 12, while Australia and Japan now share sixth place with 11 each. New Zealand holds eighth with 10 Pencils.

Y&R Auckland is atop the global leaderboard for agencies, in a first-place tie with Grey London with six Pencils each. Ogilvy & Mather Singapore shares third with its sister agencies in Johannesburg and London, plus The Community, each with five pencils.

Here is a full list of the honourees from the second day of judging

Agency Primary Client Name Country Name Jury Title
Leo Burnett Melbourne SPC Ardmona #MyFamilyCan Australia Integrated - Large Business (over 500 employees) Integrated & Innovative Media
DDB Sydney The Sydney Opera House #comeonin Australia Use of Social Media on Mobile Mobile Marketing
DDB Melbourne Kidsafe The Unconventional Oven Australia Use of Media Relations PR
JOY Domestic Violence NSW Cards Against Domestic Violence Australia Writing for Printed Materials & Graphic Communications Writing for Design
M&C Saatchi Melbourne Australian Weaving The 2 Litre Towel Australia Verbal Identity Writing for Design
M&C Saatchi Sydney Optus Clever Buoy Australia Service Innovations Creativity for Good (White Pencil)
GPY&R Brisbane Melanoma Patients Australia Melanoma Likes Me Australia Advertising & Marketing Communications - Not for Profit Creativity for Good (White Pencil)
GPY&R Brisbane Melanoma Patients Australia Melanoma Likes Me Australia Use of Social Media on Mobile Mobile Marketing
Leo Burnett Sydney Diageo Australia Cheers to a Legend Australia Integrated Mobile Campaigns Mobile Marketing
Leo Burnett Sydney Samsung Australia Celebrity Tantrum Australia Mobile Adverts Mobile Marketing
M&C Saatchi Sydney Blue Ball Foundation Game of Balls Australia Creative Use of Media PR
McCann Worldgroup Coca-Cola Beverages (Shanghai) Company Limited 45 Days Campaign China Best In-Market Campaign PR
OgilvyOne Beijing Visit Britain Great Chinese Names for Great Britain China Earned Media - Medium Business (50-500 employees) Integrated & Innovative Media
OgilvyOne Beijing Visit Britain Great Chinese Names for Great Britain China Best In-Market Campaign PR
Ogilvy & Mather Group Hong Kong Maxis Berhad SOS Network Hong Kong Service Innovations Creativity for Good (White Pencil)
milkxhake Sandu Publishing Co., Ltd. Design 360_ - Concept and Design Magazine 2015 Hong Kong Independent Magazines Magazine & Newspaper Design
McCann Worldgroup India Dabur Musical Instruments India Illustration for Advertising Crafts for Advertising
Ogilvy & Mather Mumbai Make Love Not Scars Beauty Tips by Reshma India Advertising & Marketing Communications - Not for Profit Creativity for Good (White Pencil)
BBDO India P&G India Ariel - Share The Load India Advertising & Marketing Communications - Brand Creativity for Good (White Pencil)
BBDO India P&G India Ariel - Share The Load India Integrated - Large Business (over 500 employees) Integrated & Innovative Media
BBDO India P&G India Whisper - Touch The Pickle India Integrated - Large Business (over 500 employees) Integrated & Innovative Media
Tokyu Agency Adobe Systems Japan The Color Eater | Adobe Creative Cloud?s Philosophy Video Japan Animation & Illustration for Digital Marketing Crafts for Advertising
HAKUHODO Inc Coca-Cola (Japan) Company, Limited Cola-NOBORI Japan Illustration for Design Crafts for Design
emuni llp. emuni llp. Unlettered Japan Typography for Design Crafts for Design
McCann Erickson Tokyo Suntory Holdings Limited Beer-lingual Japan Radio Advertising over 30 seconds Radio Advertising
Dentsu Tokyo Turner Colour Works Painting Of Paints Japan Illustration for Advertising Crafts for Advertising
Dentsu Tokyo TV TOKYO Corporation WORLD TABLE TENNIS CHAMPIONSHIPS 2015 Japan Photography for Design Crafts for Design
Dentsu Tokyo Yoshida Hideo Memorial Foundation?Advertising Museum Tokyo Pure Design Japan Illustration for Design Crafts for Design
MR_DESIGN_NEW YORK ggg / ginza graphic gallery 21st Century Rimpa Posters Japan Illustration for Design Crafts for Design
MR_DESIGN_NEW YORK Design Association NPO Flavor of Line Japan Illustration for Design Crafts for Design
MR_DESIGN_NEW YORK Creation Gallery G8 MR_BLACK & WHITE Japan Illustration for Design Crafts for Design
MR_DESIGN_NEW YORK TAMA Art University TAMABI Japan Typography for Design Crafts for Design
Spark PHD DB Breweries Brewtroleum ? A real reason to drink more DB Export New Zealand Integrated - Medium Business (50-500 employees) Integrated & Innovative Media
Saatchi & Saatchi New Zealand ASB Bank Clever Kash New Zealand Innovative Use of Mobile Technology Mobile Marketing
FCB New Zealand It?s Not OK Paradise Hill New Zealand Creative Use of Media PR
Colenso BBDO New Zealand Breast Cancer Foundation A Cream That Gives You Wrinkles New Zealand Press Advertising Press Advertising
Y&R Auckland Burger King Corporation McWhopper New Zealand Integrated - Large Business (over 500 employees) Integrated & Innovative Media
Y&R Auckland Burger King Corporation McWhopper New Zealand Earned Media - Large Business (over 500 employees) Integrated & Innovative Media
Y&R Auckland Burger King Corporation McWhopper New Zealand Best Integrated Campaign PR
Y&R Auckland Brake Road Safety NZ Living Memories New Zealand Social Responsibility PR
Y&R Auckland Burger King Corporation McWhopper New Zealand Creative Use of Media PR
Y&R Auckland Burger King Corporation McWhopper New Zealand Press Advertising Press Advertising
Grey Group Singapore Talwar Bindi Life Saving Dot Singapore Advertising & Marketing Communications - Not for Profit Creativity for Good (White Pencil)
Saatchi & Saatchi Supatnuj Sorndamrih Portraits Singapore Public Service Press Advertising Press Advertising
MullenLowe Singapore The National University Centre For Organ Transplantation Donated Voices Singapore Sound Design & Use of Music for Radio Advertising Radio Advertising
Havas Worldwide Singapore Havas Worldwide Singapore Havas Gazette Singapore Writing for Printed Materials & Graphic Communications Writing for Design
Do Not Design Do Not Design Dear Vol 1: Lost & Found Singapore Independent Magazines Magazine & Newspaper Design
Do Not Design Do Not Design Dear Vol 1: Lost & Found Singapore Magazine Front Covers Magazine & Newspaper Design
Kinetic Kinetic Singapore Zinegapore Singapore Animation & Illustration for Websites & Digital Design Crafts for Design
Kinetic holycrap.sg Rubbish Famzine - The Incomplete Herbarium and Other Garden CIty Exploits Singapore Independent Magazines Magazine & Newspaper Design
Kinetic Kinetic Singapore Zinegapore Singapore Digital Magazines Magazine & Newspaper Design
Kinetic Kinetic Singapore Zinegapore Singapore Writing for Apps & Digital Design Writing for Design
Ogilvy & Mather Singapore Twitter First On Twitter Singapore Illustration for Advertising Crafts for Advertising
Ogilvy & Mather Singapore Transient Workers Count Too (TWC2) Mums and Maids Singapore Use of Digital & Social Media PR
Ogilvy & Mather Singapore Transient Workers Count Too (TWC2) Mums and Maids Singapore Social Responsibility PR
Ogilvy & Mather Singapore Twitter First On Twitter Singapore Press Advertising Campaigns Press Advertising
Ogilvy & Mather Singapore The Life Foundation In Her Womb, There is a Door Singapore Radio Advertising over 30 seconds Radio Advertising
Leo Burnett Solutions Asiri Group of Hospitals The World's First Soap Bus Ticket Sri Lanka Advertising & Marketing Communications - Brand Creativity for Good (White Pencil)
Leo Burnett Solutions Asiri Group of Hospitals The World's First Soap Bus Ticket Sri Lanka Innovative Media Integrated & Innovative Media
hufax arts Ding Ding Co., Ltd. Xing Shu Taiwan Typography for Design Crafts for Design
Ogilvy & Mather Ho Chi Minh City The Samaritans The Samaritans Viet Nam Public Service Press Advertising Press Advertising

Day one results: Published Weds morning HK time:

After the first set of results, The UK leads with 21 of the 78 pencils awarded, followed by the US with 15 and South Africa with eight.

Australia and Singapore are tied for 4th with six pencils each.

Here are the APAC-based honourees thus far. We will update this article as the week goes on.

Jury title Country Agency Primary client Name Category
Mobile Marketing Australia GPY&R Brisbane Melanoma Patients Australia Melanoma Likes Me Use of Social Media on Mobile
Mobile Marketing Australia DDB Sydney The Sydney Opera House #comeonin Use of Social Media on Mobile
Mobile Marketing Australia Leo Burnett Sydney Diageo Australia Cheers to a Legend Integrated Mobile Campaigns
Mobile Marketing Australia Leo Burnett Sydney Samsung Australia Celebrity Tantrum Mobile Adverts
Mobile Marketing New Zealand Saatchi & Saatchi New Zealand ASB Bank Clever Kash Innovative Use of Mobile Technology
Press Advertising New Zealand Young & Rubicam Auckland Burger King Corporation McWhopper Press Advertising
Press Advertising New Zealand Colenso BBDO New Zealand Breast Cancer Foundation A Cream That Gives You Wrinkles Press Advertising
Press Advertising Singapore Saatchi & Saatchi Supatnuj Sorndamrih Portraits Public Service Press Advertising
Press Advertising Singapore Ogilvy & Mather Singapore Twitter First On Twitter Press Advertising Campaigns
Press Advertising Viet Nam Ogilvy & Mather Ho Chi Minh City The Samaritans The Samaritans Public Service Press Advertising
Radio Advertising Japan McCann Erickson Tokyo Suntory Holdings Limited Beer-lingual Radio Advertising over 30 seconds
Radio Advertising Singapore MullenLowe Singapore The National University Centre For Organ Transplantation Donated Voices Sound Design & Use of Music for Radio Advertising
Radio Advertising Singapore Ogilvy & Mather Singapore The Life Foundation In Her Womb, There is a Door Radio Advertising over 30 seconds
Writing for Design Australia JOY Domestic Violence NSW Cards Against Domestic Violence Writing for Printed Materials & Graphic Communications
Writing for Design Australia M&C Saatchi Melbourne Australian Weaving The 2 Litre Towel Verbal Identity
Writing for Design Singapore Kinetic Kinetic Singapore Zinegapore Writing for Apps & Digital Design
Writing for Design Singapore Havas Worldwide Singapore Havas Worldwide Singapore Havas Gazette Writing for Printed Materials & Graphic Communications

 

 

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