Ad Nut
May 22, 2019

Crossover hit: US brewery highlights songs that were 'Big in Japan'

See if you can solve the musical puzzles in this ingenious campaign, then use the QR codes to see if you were right.

Marking a beer release for the US and Japan markets, New York brewery SingleCut Beersmiths worked with the consistently brilliant Toronto agency Zulu Alpha Kilo to create a brilliant series of musical puzzles in a campaign involving QR codes and Spotify.

See if you can puzzle out what relatively well-known song is being represented in each of the images below. When you're ready to guess, use the QR code in the center to find...

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