Adrian Peter Tse
Apr 20, 2015

Creativity in Vietnam: How far has it come?

ASIA-PACIFIC - Young generations of Vietnamese and open-minded international talent are the driving force behind Vietnam’s creative advancement. Campaign Asia talked to seasoned creative talent on both the agency and film production side, who share a vision for its future.

Creativity in Vietnam: How far has it come?

Vanessa Hurst, executive producer at Lowe & Partners Vietnam started her advertising career in New York. Before that she almost became a doctor. And even before that, she frequently travelled to Asia with her architect father, developing a connection with the region from a young age.

Hurst brings a fluid creative process to her work through open collaboration. In this video she discusses Vietnamese creative and her insight for the region.

 

Lowe & Partners Vietnam, Vanessa Hurst (video recorded at Adfest):

 

Phan Viet Quoc Huy and Chi-Minh de Leo, co-founded Clubhouse Films three years ago in Ho Chi Minh City when they saw the creative market in Vietnam maturing and the chance to bring their own approach to producing films and TVCs to the market.

Culturally aware, the two are behind the production of some of Vietnam’s leading TVCs and video-based marketing. The company also works with production partners including Photoplay, Curious, DLP Paris, and Delapost Films.

In this video, Huy and Chi-Minh explain Vietnamese ads (including why Huy, a 34-year-old grown man, was slapped by his mother for getting a tattoo recently) and the evolution of the Vietnamese creative identity.

 

Clubhouse Films Vietnam (shot at Adfest):

 

 

Related Articles

Just Published

10 hours ago

Arthur Sadoun: managing content supply is one of ...

Publicis Groupe CEO spoke at the Adobe Summit.

11 hours ago

Chorus wins global branding brief from Moskovskaya ...

Agency will also conceive and design brand’s live marketing.

11 hours ago

McDonald's serves up happiness through the ages

Watch the film conceptualised by DDB Mudra here

1 day ago

Rahat Kapur joins Campaign Asia-Pacific

As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.