Matthew Miller
Sep 22, 2017

Content and production network CreativeDrive Asia opens in Singapore

Former DDB Group Indonesia and Ogilvy RedWorks executive Dean Cloke named regional MD.

Dean Cloke
Dean Cloke

Independent content and production network CreativeDrive has opened CreativeDrive Asia in Singapore with former DDB and Ogilvy RedWorks executive Dean Cloke as regional managing director.

The network, owned by Bertram Capital, includes more than 100 studios in the US, Latin America, Asia and Europe. It formed an alliance with Shenzhen-based W. Studio in 2016.

Cloke was group MD and partner with DDB Group Indonesia from late 2011 to May 2014, after which he founded The Football Agency. Prior to DDB he was regional VP and MD for Ogilvy RedWorks in Singapore. At CreativeDrive, he will report to CEO Myles Peacock.

"[Cloke] brings a depth and breadth of experience to the table, ranging from global account management to operations to business development," Peacock said in a release. "As we build our new model, we are continuously seeking out top talent who will grow our content creation capabilities and ease of service and efficiencies."

Cloke said he is an "entrepreneur at heart" even when working within large companies. "I like the CreativeDrive model," he added. "It’s a challenger brand, something the industry has not seen at scale. This new model drives savings, sales and satisfies our clients need for relevant content over and over again.”

Related Articles

Just Published

3 hours ago

Nike Japan ad receives backlash—but is incidentally ...

A moving new film by W+K and Nike sparks debate about racism in Japan.

4 hours ago

Amstel's global brand director on China launch

Amstel, which this year celebrates its 150th anniversary, is preparing a marketing push to announce its entrance in China for the first time.

4 hours ago

New Business League: October 2020 report

Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

4 hours ago

Five takeaways from Zalora's Trender report on SE ...

TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.