Staff Reporters
Jun 1, 2015

Coming tomorrow: Asia's Top 1000 Brands 2015

Debuting tomorrow, a completely redesigned website dedicated to our latest, exclusive Asia's Top 1000 Brands report—the region's most comprehensive consumer survey of brand perception across the region and in 13 individual markets, produced in partnership with Nielsen.

Coming tomorrow: Asia's Top 1000 Brands 2015

How many brands can you name from this image? Top brands are those embedded deep into our culture and our consciousness. They are instantly recognisable—from Nike’s swoosh to Coca-Cola’s ribbon—with powerful and unique visual cues. But what makes a top brand? Is it one that changes our perception of the world? Is it a brand that involves us? Or one that operates with a conscience?

Starting tomorrow, our all-new Asia's Top 1000 Brands website—available for the first time ever to everyone, not just subscribers—will let you:

  • Explore the entire 2015 Top 1000 list, including adspend figures for the top brands
  • Experience Interactive Brand Battles:
  • The Top 10 Brand Battles, chosen by our editors: Watch two brands fight for supremacy year-by-year, blow-by-blow—Apple versus Samsung, Nike versus Adidas, Coca-Cola versus Pepsi, Canon versus Nikon, and more.
  • Create your own brand battle: Choose two brands and compare their performance over the years
  • View the Top 100 brands in 13 specific markets: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. 
  • Explore annual Top 1000 rankings dating back to 2004
  • Chart brand performance in specific sectors over the years

Plus, read exclusive, behind-the-rankings analysis including:

  • The 10 brands Asia loves the most, and why
  • The rise and the fall: The brands who jumped the most or fell the furthest
  • Top 25 brand social-media moments
  • Top 10 advertising hits and misses
  • The 6 brands that are Champions of Design
  • The top 8 Asian brands to watch
  • Struggles and lessons from specific sectors 
  • Country reports: Deep dives into factors driving the 13 individual markets

Please join us tomorrow for the debut of the 2015 Asia's Top 1000 Brands website.


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