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Debuting tomorrow, a completely redesigned website dedicated to our latest, exclusive Asia's Top 1000 Brands report—the region's most comprehensive consumer survey of brand perception across the region and in 13 individual markets, produced in partnership with Nielsen.
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Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.