Google’s cookie replacement may be delayed but the need for a post-cookie solution has not gone away. The answer lies in combining first-party data with AI, argues the CEO of Sqreem Technologies.
With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.
Integral Ad Science, Stellantis, Malaysia Aviation Group, BBDO Greater China, Circus Social, Mindshare, and more, in our weekly collection of people moves and account news.
Takeover by Keppel Pegasus avoids a situation where prime SPH assets would be cherry-picked, the embattled media company contends.