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With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.
Advertising
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Move and win roundup: Week of August 2, 2021
Integral Ad Science, Stellantis, Malaysia Aviation Group, BBDO Greater China, Circus Social, Mindshare, and more, in our weekly collection of people moves and account news.
Media
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SPH announces $3.4 billion takeover, delisting
Takeover by Keppel Pegasus avoids a situation where prime SPH assets would be cherry-picked, the embattled media company contends.