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What’s all the fuss about FLoC?

Google’s cookie replacement may be delayed but the need for a post-cookie solution has not gone away. The answer lies in combining first-party data with AI, argues the CEO of Sqreem Technologies.

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Scent marketing: The sweet smell of (brand) success

With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.

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Move and win roundup: Week of August 2, 2021

Integral Ad Science, Stellantis, Malaysia Aviation Group, BBDO Greater China, Circus Social, Mindshare, and more, in our weekly collection of people moves and account news.

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SPH announces $3.4 billion takeover, delisting

Takeover by Keppel Pegasus avoids a situation where prime SPH assets would be cherry-picked, the embattled media company contends.