Cocoa-Cola's 'Share a Coke' platform continues its worldwide domination. The idea has rolled out in Vietnam with emoticons instead of names, or nicknames or kind words or song lyrics or movie quotes. The emoticon idea will spread across ASEAN over the next 12 months, according to Isobar, which also credits Droga5 for the concept and OgilvyOne and MediaCom for helping deploy the campaign in Vietnam.
Said Pratik Thakar, Coke's head of creative content and design excellence for ASEAN and APAC, "Emoticons have become a perfect sharing platform, sharing of human feelings. It transcends language barriers and has pretty much become a part popular culture across most ASEAN markets."
Ad Nut doesn't speak Vietnamese (or Vietnamese emoticons), so perhaps someone who does can explain the wholesome misunderstanding that occurs between these flirtatious young people.
This related piece of work has also come to Ad Nut's attention: