Ad Nut
Jul 31, 2015

Coca-Cola unveils emoticon bottles for ASEAN

From Vietnam: 'Trao Coca-Cola, Trao Cảm Xúc' for Coca-Cola by Isobar

Coca-Cola unveils emoticon bottles for ASEAN

Cocoa-Cola's 'Share a Coke' platform continues its worldwide domination. The idea has rolled out in Vietnam with emoticons instead of names, or nicknames or kind words or song lyrics or movie quotes. The emoticon idea will spread across ASEAN over the next 12 months, according to Isobar, which also credits Droga5 for the concept and OgilvyOne and MediaCom for helping deploy the campaign in Vietnam.

Said Pratik Thakar, Coke's head of creative content and design excellence for ASEAN and APAC, "Emoticons have become a perfect sharing platform, sharing of human feelings. It transcends language barriers and has pretty much become a part popular culture across most ASEAN markets."

Ad Nut doesn't speak Vietnamese (or Vietnamese emoticons), so perhaps someone who does can explain the wholesome misunderstanding that occurs between these flirtatious young people.


This related piece of work has also come to Ad Nut's attention:

Related Articles

Just Published

18 hours ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

18 hours ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

18 hours ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

18 hours ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.