Byravee Iyer
Aug 5, 2013

Coca-Cola shifts media duties to MediaCom in Vietnam

HO CHI MINH CITY - The world’s largest beverage company has moved its $20 million account for media planning and buying as well as digital and analytics, to WPP’s MediaCom from incumbent Starcom.

Coca Cola has selected MediaCom as its media agency in Vietnam
Coca Cola has selected MediaCom as its media agency in Vietnam

Starcom defended the account. MediaCom will take on Coca-Cola with immediate effect.

“Vietnam is one of the key focus markets for the Coca Cola Company." according to Pham Nha Uyen, a spokesperson for Coca Cola. "In MediaCom, we have found a strong partner who understands our  business and will help drive growth and create leadership for our brands.” 

MediaCom was named agency of record for the company in Singapore and Malaysia in 2011. In 2012, Coca Cola picked MediaCom as its agency in Indonesia and Myanmar.

“Our relationship with Coke is very young in this region, but the more we work with Coca Cola the more we realise how fun and fabulous they are,” added Divya Guruaj, head of SEA, MediaCom.

According to Nielsen, as of the end of 2010, Coca Cola was ranked 10th in Nielsen’s top 10 brands. It was the second largest beverage brand in the country, behind Vinamilk. In October 2012, Coca Cola announced plans to invest $300 million to grow its presence in the region.

In 2012, Wunderman won the digital duties for Coca Cola in Vietnam. The company’s creative business is reportedly handled by independent agency Phibious for core brands including Coca Cola and Minute Maid Nutriboost.  

Related Articles

Just Published

1 day ago

K-pop group SuperM debut Prudential-sponsored ...

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.

2 days ago

Brands see Chinese seniors becoming active digital ...

Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.

2 days ago

Hakuhodo drives on through the storm

AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.

2 days ago

Crash Course: How to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.