Jun 3, 2009

Coca-Cola | Open Happiness | Hong Kong

Coca-Cola has brought its 'Open Happiness' theme to Asia with a branded music video featuring Hong Kong pop star Joey Yung.

Coca-Cola | Open Happiness | Hong Kong
The Cantonese version of the song also provides the soundtrack to a themed TV spot. The campaign also features through an interactive website and kiosks in one of Hong Kong’s main shopping districts.


Television commercial:


Music video:




Credits:
Project Open Happiness
Client Coca-Cola
Creative agency McCann Erickson
Exposure Television, online
Source:
Campaign China

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