Susie Sell
Sep 12, 2012

Coca-Cola makes first delivery to Myanmar in 60 years

YANGON - Just three months after announcing its intention to re-enter Myanmar, Coca-Cola has made its first product delivery in the market for more than 60 years.

Muhtar Kent makes first delivery in Myanmar in 60 years
Muhtar Kent makes first delivery in Myanmar in 60 years

The soft drinks giant has also partnered with Ogilvy to launch an outdoor advertising based on the company's global theme of 'Open Happiness'. The campaign, which will run across Yangon, encourages people from Myanmar to open up a Coca-Cola and work together for a better future.

Coca-Cola will collaborate with local soft drinks company Pinya Manufacturing with the intention of starting local production as soon as possible and distributing products immediately.

The speed at which Coca-Cola is setting up operations in Myanmar is indicative of the strong interest among big name brands in the newly-opened market.

The move also signals a key battle in the softdrink sector, as Coca-Cola is set to go head-to-head with rival PepsiCo, which last month announced plans to also sell its drinks in market.

Muhtar Kent, chairman and CEO of the Coca-Cola Company, said, “In every nation and city where we do business, our employees strive to create economic value and build sustainable communities. We are privileged to once again have the opportunity to play a role in building a better future with the people of Myanmar."

Related Articles

Just Published

3 hours ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

4 hours ago

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

4 hours ago

What does a social media platform for seniors look ...

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

8 hours ago

Interpublic Group names Channing Martin global ...

Martin will lead strategy on all diversity-related matters and expand the company’s equity and inclusion practices.