The Work
Benjamin Li
Jan 17, 2012

Coach engages Weibo fans with ‘Red envelope’ campaign by TBWA Tequila

American luxury handbags and accessories brand Coach has launched a Sina Weibo-driven ‘Red envelope’ digital campaign, which aims to give fans a meaningful way to share the spirit of Chinese New Year (CNY) season while also giving the brand the opportunity to grow its fan base.

Coach's red envelopes share CNY greetings among Weibo fans

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