Racheal Lee
Oct 24, 2011

Citrus PR lands S. Pellegrino's co-branding project

SINGAPORE - Bottled water brand S. Pellegrino has picked Citrus PR to oversee all public relations activities for its 'Italian Talents' campaign.

Citrus PR will handle PR activities for the 'Italian Talents' initiative
Citrus PR will handle PR activities for the 'Italian Talents' initiative

As part of an initiative that aims to create synergies between the brand and Italian companies that express the country's culture and style, S. Pellegrino has partnered with Bulgari as part of this initiative this year.

It has produced an exclusive special edition 'S. Pellegrino sparkles with Bulgari' bottle that will temporarily replace the standard S. Pellegrino bottle in fine dining establishments across Singapore.

Citrus PR will oversee the media launch event for 'S. Pellegrino sparkles with Bulgari' campaign in Singapore, as well as ongoing media relations to announce and commemorate the partnership of the two brands.

Citrus PR is part of the Shepard Fox global communications network. In July, it retained the Racers' Toolbox account, directing all its public relations and digital communications.

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