Staff Reporters
Sep 1, 2014

China Country Report: Top 50 brands' ad spending

Presented as part of the Asia's Top 1000 Brands China Country Report, here is the 2013 ad spending for the Top 50 brands in China, provided by Nielsen.

China Country Report: Top 50 brands' ad spending

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RANK BRANDS GRAND TOTAL
(RMB)
 GRAND TOTAL
(US$)
1 Samsung 2,462,219,394 406,711,581
2 Nestle 2,145,161,167 354,339,622
3 Apple 1,687,048,293 278,668,132
4 Chanel 1,129,370,541 186,550,426
5 Sony 714,609,792 118,039,879
6 Nike 393,638,495 65,021,555
7 Uni-president 2,377,326,952 392,688,972
8 Tong Ren Tang 183,229,528 30,266,016
9 Panasonic 102,697,584 16,963,678
10 Starbucks 7,421,792 1,225,938
11 Canon 1,105,653,753 182,632,866
12 Adidas 898,430,250 148,403,505
13 Philips 250,208,907 41,329,729
14 Haier 823,195,004 135,976,080
15 MasterKong 7,973,744,523 1,317,110,184
16 Johnson & Johnson 810,905,747 133,946,130
17 Gucci 90,503,279 14,949,412
18 Bank of China 566,617,288 93,594,346
19 Hewlett-Packard 42,761,395 7,063,365
20 L'Oreal 15,690,133,754 2,591,710,193
21 Lenovo 264,073,717 43,619,931
22 Siemens 209,457,991 34,598,457
23 China Mobile 5,206,435,251 860,003,587
24 Pizza Hut 3,963,009,672 654,613,448
25 Watsons 74,604,039 12,323,161
26 Industrial & Commercial Bank of China Asia (ICBC Asia) 727,017,825 120,089,448
27 Estee Lauder 4,252,406,729 702,416,311
28 Baidu 27,617,430 4,561,872
29 Coca-Cola 3,870,561,321 639,342,748
30 Olay 9,829,254,652 1,623,604,991
31 Sina 29,506,272 4,873,872
32 Lancome 4,264,399,167 704,397,232
33 McDonald's 4,959,119,148 819,151,694
34 China Southern Airlines 27,184,223 4,490,314
35 Armani 58,191,997 9,612,206
36 Tesco 9,846,603 1,626,471
37 Toshiba 6,653,850 1,099,089
38 China Eastern Airlines 55,288,236 9,132,560
39 Nintendo Wii 72,028 11,898
40 Meiji 262,225 43,315
41 Sharp 11,732,121 1,937,922
42 Shiseido 121,497,929 20,069,136
43 Christian Dior 1,529,066,459 252,572,552
44 Kentucky Fried Chicken (KFC) 11,272,681,609 1,862,031,535
45 Carrefour 169,216,649 27,951,356
46 Yamaha 3,760,652 621,188
47 China Unicom 420,400,451 69,442,119
48 QQ 88,658,652 14,644,715
49 Mead Johnson 2,464,278,373 407,051,685
50 Michelin 407,291,385 67,276,752
PERIOD: 1 JANUARY 2013 TO 31 DECEMBER 2013
RMB - US exchange (as per XE, 31 Dec 2013): 0.1651808859

Note: The Nielsen Company monitors gross advertising expenditures in major media at published rate card values. 

 

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