Gabey Goh
Nov 25, 2016

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

SINGAPORE The more senior an executive, the more likely they are to believe that marketing’s KPIs are based on revenues, according to a new survey by Oracle Marketing Cloud.

The company’s CMO of Tomorrow report draws on a survey of over 450 senior executives across Australia, New Zealand, Singapore and India. It looks at how respondents are meeting current challenges, what impediments they face in accelerating their digital marketing efforts, and how their investments...

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