Paul Howell
Jun 15, 2011

CEOs think marketers lack credibility : Fournaise

GLOBAL - 73 per cent of CEOs think marketers "lack business credibility" and are not the business growth generators they should be, according to damning research by the Fournaise Marketing Group.

Fournaise says CEOs and marketers aren't getting along

The world's business leaders say their marketing departments are still unable to clearly demonstrate the bottom-line value of their campaigns.

Fournaise interviewed more than 600 large corporation and and small-to-medium enterprise CEOs and decision-makers in the US, Europe and Asia, as part of its 2011 'Global marketing effectiveness' programme.

It found several key issues still bugging the CEO-marketing relationship. The top six problems were

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