Anathea Ruys
Mar 2, 2015

Celebs, brands and social media

Getting celebrities to endorse your brand via their social media platforms can be an amazing boon. But not all celebrities are scrupulous with their disclosures. Should brands and agencies insist? Or does the onus lie with the celeb? Anathea Ruys, head of Fuse Asia-Pacific, shares her thoughts.

Anathea Ruys

Over the past few years there has been a real shift in the type of celebrities we admire and how we hold them up to scrutiny. Fame used to propel stars into the stratosphere and we held them to different and generally lower standards than we would expect from those we know in everyday life which is also the reason celeb based magazines, such as the one I used to edit, flourished.

We idolised...

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