Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.
Getting celebrities to endorse your brand via their social media platforms can be an amazing boon. But not all celebrities are scrupulous with their disclosures. Should brands and agencies insist? Or does the onus lie with the celeb? Anathea Ruys, head of Fuse Asia-Pacific, shares her thoughts.
SINGAPORE - Ben Heyhoe Flint will be leaving his role as Asia-Pacific head of Fuse, Omnicom Media Group's branded entertainment and sponsorship arm in August, to run his own venture, Asia Sponsorship News (ASN).
KUALA LUMPUR - OMG has launched its branded content and sponsorship agency, Fuse, in Malaysia.
SYDNEY - McDonald's and social-media agency OMD Fuse, which specialises in sponsorship, branded entertainment and content creation, have launched a Spotify application via the fast-food brand's Facebook page.
ASIA-PACIFIC - Fuse Asia-Pacific has launched a targeted and innovative campaign for contact lens brand Acuvue, owned by Johnson & Johnson Vision Care, on several YouTube channels across the region.
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