The app, 'The Social Playlist by Macca's', is Australia's first full-integrated Facebook app to use Spotify's music platform and sharing capabilities.
McDonald's is one of four launch partners of Spotify Australia. The digital music service's other partners are Commonwealth Bank, Carlton United Brewers and Triple J Media.
The partnership provides an opportunity to create deeper engagement with Facebook fans. The app will allow McDonald's fans to introduce their friends and help create the 'ultimate socal playlist'. Participants stand a chance of winning a year-long subscription to Spotify's Premium Account.
The campaign is managed by McDonald's social media agency OMD Fuse, which has run the McDonald's Australia Facebook page since its launch in March last year.
Joanne Liddell, head of OMD Fuse Sydney said, “We anticipated that the launch of Spotify in Australia would generate a lot of hype and it is a great fit for the core fan base on the McDonald’s Australia Facebook page.”
The campaign provides another example of McDonald’s Australia's aproach of finding new ways to connect with consumers using partnerships and useful, relevant and shareable content, said Helen Lecopoulos, the brand's national media and sponsorship manager.