Staff Reporters
Jul 23, 2012

McDonald's Australia launches Spotify Facebook app

SYDNEY - McDonald's and social-media agency OMD Fuse, which specialises in sponsorship, branded entertainment and content creation, have launched a Spotify application via the fast-food brand's Facebook page.

McDonald's Spotify Facebook app
McDonald's Spotify Facebook app

The app, 'The Social Playlist by Macca's', is Australia's first full-integrated Facebook app to use Spotify's music platform and sharing capabilities. 

McDonald's is one of four launch partners of Spotify Australia. The digital music service's other partners are Commonwealth Bank, Carlton United Brewers and Triple J Media. 
The partnership provides an opportunity to create deeper engagement with Facebook fans. The app will allow McDonald's fans to introduce their friends and help create the 'ultimate socal playlist'. Participants stand a chance of winning a year-long subscription to Spotify's Premium Account. 
The campaign is managed by McDonald's social media agency OMD Fuse, which has run the McDonald's Australia Facebook page since its launch in March last year. 
Joanne Liddell, head of OMD Fuse Sydney said, “We anticipated that the launch of Spotify in Australia would generate a lot of hype and it is a great fit for the core fan base on the McDonald’s Australia Facebook page.”
The campaign provides another example of McDonald’s Australia's aproach of finding new ways to connect with consumers using partnerships and useful, relevant and shareable content, said Helen Lecopoulos, the brand's national media and sponsorship manager.
Campaign Asia

Related Articles

Just Published

8 hours ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch

8 hours ago

Puma bats for women's cricket, urges increase in ...

Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh

9 hours ago

VML global CEO Jon Cook on innovating amid WPP cutbacks

In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.

9 hours ago

Meta enjoys record adspend while TikTok faces 39% ...

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.