Staff Reporters
Jul 23, 2012

McDonald's Australia launches Spotify Facebook app

SYDNEY - McDonald's and social-media agency OMD Fuse, which specialises in sponsorship, branded entertainment and content creation, have launched a Spotify application via the fast-food brand's Facebook page.

McDonald's Spotify Facebook app
McDonald's Spotify Facebook app

The app, 'The Social Playlist by Macca's', is Australia's first full-integrated Facebook app to use Spotify's music platform and sharing capabilities. 

McDonald's is one of four launch partners of Spotify Australia. The digital music service's other partners are Commonwealth Bank, Carlton United Brewers and Triple J Media. 
The partnership provides an opportunity to create deeper engagement with Facebook fans. The app will allow McDonald's fans to introduce their friends and help create the 'ultimate socal playlist'. Participants stand a chance of winning a year-long subscription to Spotify's Premium Account. 
The campaign is managed by McDonald's social media agency OMD Fuse, which has run the McDonald's Australia Facebook page since its launch in March last year. 
Joanne Liddell, head of OMD Fuse Sydney said, “We anticipated that the launch of Spotify in Australia would generate a lot of hype and it is a great fit for the core fan base on the McDonald’s Australia Facebook page.”
The campaign provides another example of McDonald’s Australia's aproach of finding new ways to connect with consumers using partnerships and useful, relevant and shareable content, said Helen Lecopoulos, the brand's national media and sponsorship manager.

Related Articles

Just Published

23 minutes ago

R/GA drives launch of new ComfortDelGro app, Zig

During the pandemic, the IPG-owned shop rapidly built what it calls a new online city concierge service for the Singapore transport company.

2 hours ago

Event Marketing Awards shortlist released

See the agencies and campaigns set to compete to win in the fifth edition of the EMAs. The winners will be announced March 30.

2 hours ago

WPP's Mark Read and WBA's Aron Radelet: Behind the ...

The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.

2 hours ago

Fearless Girl shatters glass ceiling beyond the ...

State Street Global Advisors celebrates International Women’s Day with a revamped art installation for the famous ‘Fearless Girl.’