Media News
Benjamin Li
Nov 9, 2011

CCTV prime-time auction draws US$2.25 billion

BEIJING - The CCTV 2012 prime-time auction, which took place at the CCTV Media Centre in Beijing yesterday, recorded a 13 per cent increase from 2011, with total bids amounting to US$2.25 billion (RMB 14.26 billion).

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