Working with Melbourne-based The Bridge to develop a campaign late last year for its Bulla Creamy Classics ice cream, Bulla Dairy Foods wanted to emphasise associations relating to comfort, relaxation and coming home.
The campaign was to be a low budget, low weight, short-lived campaign involving two four-week bursts. A familiar theme as over the decades budgets have dwindled, media has fragmented and marketers typically don’t have the same kind of...
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