Carat lands $3 billion global General Motors media

GLOBAL - General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.

Starcom was the incumbent on the US business where the bulk of General Motors' spend is focused and where it owns the Buick, Cadillac and Chevrolet marques. Carat adds this business to the GM account in Europe, which it has held since 2007, and where General Motors manufacturers Vauxhall and Opel.   

The appointment covers US, Europe, Middle East and Africa, and Asia-Pacific but does not include Brazil, India and China which were...

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