The Work
Nov 24, 2008

Canon | Smile | Hong Kong

Canon is putting a smile back on the faces of Hong Kong citizens who had forgone their smiles due to the pessimistic economic outlook.

Canon | Smile | Hong Kong
Said to be the brand that promises ‘delighting you always’, the camera brand is literally putting a smile on everyone’s face no matter where or who they are.



Credits:
Project Smile
Client Canon Hong Kong
Creative agency Dentsu China
Executive creative director Albert Wong
Group creative director Nathan Lin
Production house Film Factory
Director Louis Ng
Exposure Television

Source:
Campaign China

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