TBWA, according to a Cannes Lions statement, has "concurred" with the festival’s decision.
"It is important for the advertising and the awards industry that entries made comply fully with the rules and spirit of the Festival," said Cannes Lions chairman Terry Savage.
The campaign generated intense controversy for its depiction of human rights abuses in China, with both Amnesty International and TBWAInternational quick to distance themselves from the work earlier this year.
"It is important for the advertising and the awards industry that entries made comply fully with the rules and spirit of the Festival," said Cannes Lions chairman Terry Savage.
The campaign generated intense controversy for its depiction of human rights abuses in China, with both Amnesty International and TBWAInternational quick to distance themselves from the work earlier this year.
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