Faaez Samadi
Jun 26, 2018

Cannes Lions: 2018 APAC winners scorecard

Overall it was a markedly underwhelming year for the region on the numbers, but key differences at this year’s festival may have contributed.

Asia-Pacific’s 2018 Cannes performance is either a damning indictment of the region’s creative output or perhaps gives reason to rethink the festival's judging process, with a total of 174 awards this yeara 40% drop from the 2017 haul of 293 awards.

A large part of the difference this year is attributable to the usual big hitters winning markedly fewer gongs in 2018. Australia 56 awards and India 21 each collected half the number they...

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