Tham Khai Meng
Jun 18, 2012

Cannes Lions 2012: The new golden age

Forget Mad Men, the golden era of advertising is now. This is an age when brands fear the funny viral that can wreck their reputation, agencies know their work has to do much more than selling and consumers finally realise their true power. That should make for a fascinating Cannes this year, Tham Khai Meng writes.

The advertising industry is about to descend on Cannes for the annual Lion hunt. Just a few short weeks after the film festival left townthe poor bar staff will still be sweeping up the crockery. There’s scarcely time for them to dust themselves down and raise bar prices by 50 per cent in anticipation of our arrival. 

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