Marketing Media News
Jenny Chan 陳詠欣
Jun 24, 2015

Cannes 2015: WPP, DailyMail and Snapchat co-launch ‘Truffle Pig’

CANNES - "In advertising, you always have to find the truffles." That's the reasoning behind the name of Truffle Pig, a newly launched content marketing company established by three of the world’s biggest names in marketing, content and community: WPP, DailyMail and Snapchat.

(L-R): Jutkowitz, Spiegel, Steinberg, Sorrell

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