Staff Reporters
May 22, 2020

Can Havas Creative be more than the sum of its parts?

AGENCY REPORT CARD: See Havas Creative's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Can Havas Creative be more than the sum of its parts?

What do you make of a creative agency that seems to have all the pieces in the right place for smooth sailing, but has trouble staying above water? Havas Creative, part of Havas Group, and in turn a member of the sprawling Vivendi business, seems to be in this predicament. On the face of things, Havas should tick a lot of the boxes required to top the charts. As a creative agency, it is closely intertwined with a disparate entertainment conglomerate’s interest, it has set ambitious goals for itself and over the past couple of years and it has hired some of the best talent out there.

How did Havas Creative respond to the challenges it faced in APAC in 2019?

Check out Havas Creative's Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

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Source:
Campaign Asia

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