Jenny Chan 陳詠欣
Mar 11, 2019

Calvin Klein's Asia Pacific chief brand officer to leave amid restructure

Elizabeth Edmiston is stepping down after six and a half years at the US apparel brand.

Elizabeth Edmiston
Elizabeth Edmiston

Calvin Klein's Asia Pacific chief brand officer, Elizabeth Edmiston, is stepping down after five years in the region "to pursue other interests", confirmed the US apparel brand in a press statement. 

Edmiston's departure comes in the wake of global chief creative officer Raf Simons' exit last December and is also a result of Calvin Klein's worldwide restructure announced this January.

Following the Warnaco acquisition by multi-brand fashion group PVH, Edmiston relocated from New York to Hong Kong in 2013 to be responsible for design, visual merchandising, marketing, PR, licensing, retail operations and e-commerce. She then became the chief brand officer in 2016 to lead the strategic direction and overall brand management of the Calvin Klein business. 

She is credited by CK with several key initiatives including the launch of the brand’s digital footprint across Asia, the integration of digital with the retail store experience, and building a 6,000 sq-ft flagship store in Shanghai. She also helped develop the Calvin Klein performance line of products that now sells in Asia, Europe and Latin America, according to the company. 

Calvin Klein has currently around 2,500 stores in Asia Pacific, with China contributing half of the region's revenue. Brand ambassadors for Asia include Taiwanese musician Jam Hsiao and Chinese actress Jelly Lin.

Related Articles

Just Published

4 hours ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

5 hours ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

5 hours ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

6 hours ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.